Nikita Smotrov

He defines the creative direction of Smotrów Design, shaping a distinctive, sophisticated, and highly functional design approach that has become a defining signature of the company. Nikita's work is driven by clarity and purpose - where design decisions solve real problems, create intuitive experiences, and deliver lasting value to people.

His practice spans the design of digital experiences, the definition of user logic, and the development of cohesive visual systems behind technology-driven solutions. He remains directly involved throughout the entire product lifecycle - from early concepts and interface architecture to final implementation alongside engineering teams - ensuring that design intent is preserved with precision at every stage.

Industries and impact

Over the years, Nikita has built extensive experience working with organizations of all scales, from technology companies and startups to public institutions and large international organizations. His portfolio includes collaborations with government bodies, judicial institutions, international organizations, and healthcare providers — environments where design and technology are applied to modernize outdated systems, rethink legacy processes, and bring clarity to traditionally rigid and complex structures.

This cross-industry perspective allows him to approach each project with a nuanced understanding of how technology, design, and human behavior intersect. Whether working in the private or public sector, his focus remains consistent: helping organizations remain relevant in a rapidly changing world by using design and technology as instruments of transformation, accessibility, and long-term value creation.

In parallel, Nikita is a co-founder and Head of Design at Jusnote, a company developing professional cloud-based software solutions for legal professionals. He is also a co-founder of Smotrow Related, a curated marketplace for creative professionals.